Julia Kuzmenko McKim and the Avenue team retouched the on-figure beauty imagery for Morphe 2’s Quad Goals refresh campaign, featuring the Quad Goals Multi-Palette in Hibiscus Twist.
Quad Goals is a four-pan multi-palette for eye, cheek, lip, and face color. We retouched the Hibiscus Twist look on two models, working from the brand team’s markups: we brought up the sheen of the product, refined the skin, matched the makeup from frame to frame, and finished details down to flyaways, nail edges, and lash density.
See more of our work for Morphe 2 in the core campaign assets and Hint Hint Skin Tint Shade Babes projects, and for Morphe in the Brow On-Figure Imagery project.
What is on-figure photography?
On-figure photography shows a product worn by a model, rather than on its own as a still life, so shoppers can see how a color reads on real skin.




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