Morphe,
Brow On-Figure Imagery

Julia Kuzmenko McKim and the Avenue team retouched the on-figure beauty imagery for Morphe’s brow products: the Definer Brow Pencil, the Micro Brow Pencil, and the Supreme Brow Sculpting and Shaping Wax.

These frames show each product on a different model, shot on black: the Definer Brow Pencil on Sydney, the Supreme Brow Sculpting and Shaping Wax on Alexis, and the Micro Brow Pencil on Carly.

It is next to impossible to capture campaign-ready images of brows and lashes in camera, even if they look perfect in person. We use custom Photoshop brushes created specifically for these tasks (these brushes are now included in the Retouching Academy Beauty Retouch 6.0 and MUA Retouch panels).

The task is not to create something that the advertised product couldn't achieve, but only fine-tune the look of the brows and lashes where the Makeup Artist could not do it in pre-capture: fill in sparse brows, and correct a few wild brow and lash hairs that look distracting.

See more of our work for Morphe 2 in the core campaign assets, Quad Goals Multi-Palette, and Hint Hint Skin Tint Shade Babes projects.

What is hair-stroke brow retouching?

Hair-stroke brow retouching is the post-production technique of drawing individual, natural-looking brow hairs into an image to fill sparse areas or refine the shape, so the brow product’s result reads clearly without looking painted on.