Morphe2,
Hint Hint Skin Tint Shade Babes

Julia Kuzmenko McKim and the Avenue team retouched and color-matched the Shade Babes imagery for Morphe 2’s Hint Hint Skin Tint: the on-figure portraits that show the tint across its shade range.

Hint Hint Skin Tint is Morphe 2’s lightweight fluid tint with buildable, sheer-to-medium coverage and a naturally radiant finish, made in 20 shades. On the product page, the Shade Babes portraits let shoppers compare shades on a range of skin tones before choosing their match.

These images are a new set of portraits to be used alongside seven previously approved images for this product. Retouching had to match, so every image would read as part of one set. We retouched the new frames first with a light, natural pass, and color-corrected every shade to the brand’s product references, matching lighting, tone, and contrast.

See more of our work for Morphe 2 in the core campaign assets and Quad Goals Multi-Palette projects, and for Morphe in the Brow On-Figure Imagery project.

What is shade-range imagery?

Shade-range imagery shows one complexion product on models across the full range of skin tones, so shoppers can compare shades on a skin tone close to their own. Because shoppers see the portraits side by side, the set has to stay consistent in light, contrast, and color, and every shade has to stay true to the product.