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WE ARE AVENUE

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// 00 · Services & pricing

Publish-ready visuals, for beauty brands determined to grow.

We photograph, retouch, film, and use our own hybrid production system to deliver visual content ready to publish for beauty, wellness, cosmetics, and lifestyle brands. You can work with us every month or book a single project. Every price mentioned below is a starting point, and we confirm your final quote in writing before any work begins.

16+ years of visual production credits, including Pat McGrath Labs, Sunday Riley, Urban Decay, and Hourglass Cosmetics.

  • Still images
  • Motion
  • AI creative
  • Brand Visual Style
  • Web Design
Melt Cosmetics product image
Beauty image by Avenue
Melt Cosmetics product image
Beauty image by Avenue
Makeup texture smear
Melt Cosmetics campaign image
Smiling freckled model with glowing skin
Beauty image by Avenue
Beauty image by Avenue
// 01 · What we offer

Three ways we work with our clients

With our 16+ years of industry and visual production expertise, we help our clients in a multitude of ways, from executing their existing project briefs, researching and developing their brand's visual style and content strategy, to producing premium monthly visual content aligned with their category aesthetics and trends to maximize their reach.

Standalone Projects

A launch campaign, a photo or video production, a PDP overhaul, scoped and quoted based on what you need.

  • Product Launch or Seasonal Campaign
  • PDP Refresh or eComm Assets Overhaul
  • In-Studio Beauty or Product Shoot Day
  • Your own shoot, retouched and extended with variations
See projects ↓

Monthly Production

New stills, video, and ad variations every month, from one researched and approved visual direction. No monthly briefing necessary.

  • Stills for social, web, and newsletters
  • Ad variations for every platform
  • Reels, loops, and product video
  • Three customizable tiers, by volume
See monthly production ↓

Brand Style & Website

Your brand's visual style, researched to align with your ideal customer's aesthetics, and locked in for your future vendors. A website designed to match, and optimized for search engine and AI discoverability, so your customers find it when searching for products or services in your category.

  • Brand Visual Style
  • Website or PDP Refresh
  • Website Redesign
See brand style & website ↓
// 02 · Projects

One project at a time, from concept to delivery.

Each project is researched, scoped based on your needs, and outlined in writing before we start. Full visibility and a convenient revisions process via our own Review portal right on this website.

Brand campaign image by Avenue

Product Launch or Seasonal Campaign

We multiply your existing visual assets for a product launch or a seasonal campaign, versioned for every channel you need.

Included
  • Bring your existing images, or add our Beauty or Product shoot day
  • Hero images and supporting stills
  • Video and animated visuals
  • Ad variations in bulk
  • Planned in phases for upcoming launches
Starts at
From $3,299

From $2,499 as an add-on for monthly clients

Hybrid production
Product detail page imageSkincare product image by AvenueBaby skincare product image by AvenueHands holding a cleanser productHourglass makeup swatches on an armMelt Cosmetics product imageUrban Decay product imageFace mask product imageBaby skincare product held in a hand

PDP Refresh or eComm Assets Overhaul

One consistent set of visuals across your product pages, a full website visuals overhaul after a rebrand or new packaging.

Included
  • Hero product shots on your brand backgrounds, hero on white
  • Texture smears stills, lifestyle visuals, product size in hand, ingredient list creative for PDP and social
  • Color-matched to the true color of your product and packaging
Starts at
From $2,799/from 7 SKUs

From $1,999 as an add-on for monthly clients

Hybrid production
Macro beauty shot of an eye with Melt Cosmetics powder

In-Studio Beauty or Product Shoot Day

A full day production, for stills or video.

Included
  • Photography or film, and post-production
  • Product (Dallas studio): product, packaging, texture smears, stop-motion, and extreme slow motion up to 2000fps
  • Beauty (Los Angeles studio): best beauty models, our top MUA & hairstylist talent in beauty, full production service available.
  • Studio, models, and talent are billed separately; we leverage our established, trusted networks.
Starts at
From $3,499/day for Product
From $5,799/day for Beauty

Included in monthly Product or Beauty Studio tiers.

Traditional production
Melt Cosmetics bronze shimmer texture swirl, macro
// 03 · Monthly production

New visuals every month, without a new brief.

We onboard you once, lock your visual direction and content plan for half a year, and deliver on the agreed dates every month.

Product still by Avenue

Still Images

  • Beauty, product, textures, lifestyle
  • Social posts and carousels
  • PDP, web, and newsletter images
  • Seasonal and promotional sets

Included in all tiers

Ad variant of a product visual

Ad Variations

  • Meta, Google, Amazon and Pinterest
  • Variations of backgrounds, colors, angles, and on-image text
  • No per asset costs

Included in all tiers

Video & Animation

  • Shortform video for Instagram, TikTok, YouTube Shorts
  • Stop-motion and product loops
  • Product texture macro video

Animated variations included in all tiers

Every tier includes
  • Direction lock
  • Retouching
  • Two revision rounds
  • Our client Review portal login
Makeup product detail still
// Tier 01

Essentials

Growing brands that want to be visible to their target audience, post consistently, and run paid ads.

  • Up to 20 new stills a month, from a shoot we produce for you (not included in this tier) or from your own shoot
  • Up to 30 still and 5 animated variations of those stills. You choose which images to multiply, and their formats: ads, web, blog, newsletters, and more
Hybrid production
Monthly fee starts at
$2,799/mo
SEND YOUR BRIEF
Most popular
Baby skincare product held in a hand
// Tier 02

Product Studio

Product-led brands with an active social schedule and paid campaigns.

  • 2 product shoots a year
  • Up to 30 original stills a month
  • Up to 60 still and 7 animated variations
  • Add product and texture videos when needed
Hybrid production
Monthly fee starts at
$3,799/mo
SEND YOUR BRIEF
// Tier 03

Beauty Studio

Brands that need model and beauty imagery alongside product shots.

  • 1 beauty and 1 product shoot a year
  • Up to 30 original stills a month
  • Up to 100 still and 10 animated variations
  • Add product and texture videos when needed
Hybrid production
Monthly fee starts at
$6,499/mo
SEND YOUR BRIEF

Every tier can be customized to the number and type of visuals you need. Tell us →

Beauty this deliberate does not happen by chance

// 04 · Brand style & website

A consistent brand look your customers recognize you by.

A researched, locked-in visual direction your team and vendors can follow to create cohesive, on-brand visuals every time. A matching website your customers find through search engines and AI chats.

Brand Visual Style

Category and audience research turned into a locked-in visual and photography style Guide for your brand.

Included
  • A detailed, thorough Guide to your brand's visual style that other vendors can follow
  • Lighting, color grading, mood, composition, format dimensions
  • Locations, seasons, casting, and retouching instructions
  • Yours to use and share with any photographer, studio, or web or graphic designer you work with
Starts at
From $1,499

Website or PDP Refresh

Homepage and product pages of your existing website, researched for your category, modernized, and aligned with your customers' aesthetic.

Included
  • Everything your customers need to see on product pages for increased conversions
  • Modern design, captivating motion
  • PDP visuals created out of your existing assets or a new shoot: hero, product on white, product on-figure, texture smears, ingredient list illustrations, animated loops, and more
Starts at
Quoted per scope

Website Redesign

Fully redesigned and built on your existing platform, optimized for search engines and AI to maximize discoverability.

Included
  • Website design included
  • Full image library rebuild
  • Built on Shopify or WordPress
  • Titles, descriptions, alt text, structured data, llms.txt files, and advanced optimization
  • Product pages that AI assistants can find and cite when your customers look for products in your category
Starts at
Quoted per scope
// 05 · About Avenue

What every service comes with.

A senior creative on every account

Organized file delivery each month, every deliverable is signed off by a senior creative.

Retouching services included

When you entrust us with a full campaign or monthly production, we take care of retouching free of charge.

Two revision rounds in Review portal

Full visibility in our client Review portal on this very website. Multiple team members can have their own logins.

Traditional & Hybrid production

Real photography and video as the base, with our hybrid production system leveraging agentic AI for volume without per-asset costs.

How we use AI & where we draw the line

We formally disclose our AI use to every client, and we follow strict brand safety standards: no misleading before-and-after images, no implied medical claims, and no fabricated product performance.

Portrait of Julia Kuzmenko McKim, founder of Avenue

Founded and led by Julia Kuzmenko McKim, with 16+ years in commercial beauty production.

About us →
// 06 · Start a project

Let’s make
Something Beautiful together.

A few lines about your brand, your products, and your timeline are a good start.

We reply within 24 hours.

Los Angeles · Dallas · Operating globally