Hourglass Cosmetics,
Confession™ Lipstick
Julia Kuzmenko McKim photographed, retouched, color-matched, and created additional shade versions alongside the in-house creative team for the Confession™ Lipstick campaign for Hourglass Cosmetics, produced for web, POS, and social, and licensed to this day.
These frames are from the launch campaign for Confession™ Ultra Slim High Intensity Refillable Lipstick, a refillable slim bullet in a high-intensity color range, shot across beauty portraits, macro lip, and arm swatches.
This launch put one of our macro lip images from this campaign on a Times Square billboard. Hourglass has since been acquired by Unilever, and the license on these images has been extended several times. They are still in use.
- Production / AD
- Hourglass Cosmetics (Unilever)
- Creative Direction
- Sam Shaw, Global Creative Director
- Models
- Lila Lebel, Leslie Allen
- Makeup
- Vanessa Eckels, Director of Global Artistry Development
- Photography
- Julia Kuzmenko McKim
- Post-production
- Julia + Avenue Visual Production Studio
- Tools
- Retouched with Retouching Panels
- Location
- Hourglass Santa Monica HQ, CA
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